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Content Generation Specialist

Type: Full Time
Location: Carnforth, England

Here at GoFind Recruitment, we’re assisting a well-established, reputable group of four holiday parks find a confident, creative and commercially minded Content & Lead Generation Specialist to become the face of their parks online.

This is a varied, exciting role for someone who is happy and confident being on camera, enjoys creating engaging content and understands how to turn attention into genuine leads and bookings.

You’ll be out across the four parks creating videos, showcasing accommodation, facilities, activities, events and everything that makes each park special. We’re looking for someone with personality who can make people watching think, “I want to go there!”

The role is also heavily focused on lead generation and conversions. Great content is important, but we want someone who understands the commercial side of marketing and is motivated by generating enquiries and bookings.

You’ll work closely with the in-house team and operations across all four parks, creating content and campaigns that increase awareness, generate leads and ultimately drive bookings.

Roles & Responsibilities (but not limited to):

  • Become the confident and engaging on-camera face of all four holiday parks.
  • Film yourself showcasing accommodation, facilities, activities, events and experiences.
  • Create engaging short-form video content for TikTok, Instagram, Facebook, YouTube and websites.
  • Develop creative ideas for campaigns, offers, competitions and seasonal content.
  • Capture photography and manage a digital content library.
  • Interview guests, staff and other relevant people where appropriate.
  • Ensure all creative content reflects the personality and values of each individual park.
  • Manage and optimise lead generation activities across social media, email marketing, PPC, SEO and website enquiries.
  • Create content and campaigns specifically designed to generate qualified holiday enquiries.
  • Develop strong calls-to-action that encourage viewers to enquire or book.
  • Track leads generated from videos and campaigns.
  • Monitor and analyse conversions, enquiries and campaign performance.
  • Manage paid campaigns across Google Ads, Meta and other digital platforms.
  • Optimise campaigns to maximise leads, bookings, engagement and ROI.
  • Work alongside marketing, operations and external suppliers.
  • Identify new opportunities to increase enquiries and bookings.
  • Stay up-to-date with social media trends, platforms and best practices.
  • Continually test new content ideas and approaches to improve performance.

Skills / Experience:

  • Strong experience in generating qualified sales leads through digital marketing campaigns and online platforms.
  • Confident and comfortable appearing on camera and becoming the face of a brand.
  • Creative, energetic and personable with the ability to engage an audience.
  • Someone who loves creating content and is happy to get out around the parks rather than being office-based.
  • Experience filming and editing engaging social media video content.
  • Strong understanding of lead generation and conversion.
  • Experience with Meta Ads, Google Ads and other paid advertising platforms.
  • Commercially minded and motivated by results.
  • Comfortable analysing campaign performance and understanding what generates conversions.
  • Highly organised, self-motivated and able to manage multiple projects across four parks.
  • Experience in hospitality, tourism or leisure is desirable but not essential.

What’s On Offer:

  • Self-employed basis – day rate TBC
  • Monday–Friday, 9:00am–5:00pm
  • 3% commission on conversions generated from your videos/content
  • 8% commission on conversions generated directly by you
  • Regular ongoing work across four established holiday parks.
  • The opportunity to become the recognisable face of the parks online.
  • Creative freedom across multiple parks, platforms and campaigns.
  • Supportive in-house team.
  • Access to marketing equipment and resources.
  • Opportunity to make a direct and measurable impact on bookings.
  • Career growth within a growing holiday park group.

Commission Structure:

We want this role to be genuinely rewarding for someone who can deliver results.

3% commission will be paid on bookings/conversions that can be attributed to videos and content you have created.

8% commission will be paid on bookings/conversions that you generate directly yourself through your own lead-generation activity.

The successful candidate will be expected to work with the team to ensure appropriate tracking is in place so that conversions can be accurately attributed.

What next?

If you’re confident on camera, creative, commercially minded and love the idea of becoming the face of four fantastic holiday parks, this could be your next exciting opportunity.

We’re looking for someone who can bring the parks to life online, build an audience and, most importantly, turn that audience into genuine leads and bookings.

If you’re someone who can pick up a camera, confidently walk around a holiday park and make people want to visit, while also having the drive and skills to generate your own leads... we want to hear from you.

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