Content Generation Specialist

McCarthy Holiday Parks is a family-run business with an outstanding reputation for luxury holiday homes on beautifully landscaped parks at the north-east end of Morecambe Bay. Your words will turn each home into a clear invitation to own a base for South Lakes getaways—driving genuine enquiries, not just page views. This role matters because every listing, park story and part-exchange message must feel as welcoming and trustworthy as a visit to Castle View.

Performance Objectives

• Write and publish 8–12 holiday-home listings per month in our proven style (model, beds, price, features, South Lakes location, clear enquire CTA) that generate qualified enquiries.
• Refresh existing stock pages within 48 hours of a price or availability change so every listing stays accurate and conversion-ready.
• Produce park and lifestyle copy (South Lakes days out, family breaks, part-exchange) that increases time on site and enquiry rate versus current baselines.
• Maintain a consistent, warm voice across website, social snippets and enquiry follow-ups so prospects feel they already know the parks.
• Track which listing formats and headlines produce the most “CLICK HERE TO ENQUIRE” actions and iterate monthly to lift conversion.
• Support seasonal campaigns (new arrivals, value homes, family-sized models) with on-brief copy delivered on agreed deadlines.

Environment & Resources

You will work closely with the owners of this small (1–10) family business in Carnforth, reporting directly to them. You will use our existing listing templates, park photography and product facts (Willerby, ABI, Pemberton, etc.). No large marketing team or agency—your content is the shop window. Tools are straightforward: CMS/website, email and social. Budget is lean; impact comes from clarity and volume, not spend.

Essential Qualifications

• Proven ability to write concise, persuasive property or leisure copy that includes price, beds, features and a strong call to action.
• Portfolio or samples showing warm, benefit-led language similar to our current holiday-home pages.
• Comfort turning specs (double glazing, central heating, 2-bed/3-bed, park name) into inviting, error-free listings quickly.
• Basic understanding of what makes a listing convert (headline, location benefit, enquire CTA) and willingness to measure results.
• Reliable remote or hybrid working with Carnforth/Lancaster as the operational base; UK English and attention to detail.

Role Selling Points

• Direct impact: your listings sit on mccarthyparks.co.uk and are the main path from browse to enquire.
• Family business: work with owners who know every park and every home, not a faceless chain.
• Beautiful product: luxury holiday homes, landscaped parks, South Lakes and Morecambe Bay on the doorstep.
• Clear craft: we already have a winning listing formula—you will scale and sharpen it, not invent from scratch.

If you can make someone picture their own Willerby or ABI on Castle View and click to enquire, we want to hear from you. Apply now and help more families find their home away from home.